About Us
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CHIN-I International Enterprise Co. Ltd in Taiwan was incorporated in 1989 with the launch of Long-Heh products. The company focuses on researching and manufacturing biotech healthcare products and hightech therapeutic products
The Headquarter company in Taiwan then branched out its businesses in Malaysia (CHINI Enterprise (M) Sdn. Bhd.) and Singapore (Long-Heh CHINI Enterprise (S) Pte. Ltd.) in 1990. CHIN-I continues to strive for integrity and is currently entering its 35rd year of operation already. With the successful momentum of the business and the brand reputation, Long-Heh products have successfully extended to America, England, France, Qatar, Australia, China, Hong Kong, Malaysia, Singapore, Indonesia, Brunei, Thailand, Cambodia etc too. |
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Business Philosophy and Long-Heh Culture
The Founder, Dr. Lee Yen Ping strongly advocates that prevention is better than cure, where being healthy is the key priority. Therefore, he has been persistent in researching to have 100% natural elements as essence in food development. He is adhered to never add any food additives that are harmful to the human body, which he upholds since the beginning of his foundation. With the belief in thriving as the leader in the market, “Long-Heh” as a brand has been deeply rooted in public for more than 30 years. Examples of products refer to the development of “Long-Heh Lecithin” which uses egg yolk extraction, and also “Long-Heh Ganoderma” via auricularia cultivation, also with the addition extraction from the most precious Ganoderma spore powder. |
